Electric cars – a bit boring, aren’t they?

29th June 2015

If anyone is under the impression that electric cars are boring, it’s time to think again. Our new video highlights, to one sceptical dad, that ultra low emission vehicles are stylish, desirable and extremely fun to drive.

Watch the video below and, if you like it, please share it with your contacts on Facebook and Twitter.

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Low emission, high performance: Formula E

26th June 2015

Technological developments in recent years have produced a new breed of electric cars which are both ultra-low emission and ultra-high performance.

Fast surging into super and hyper car leagues, EV models such as the BMW i8 have brought a solid offering to the speed-driven automotive market. Features include instant torque when a driver puts their foot on the pedal, whereas in a regular internal combustion engine car the power revs up gradually. Formula 1, Formula E’s fuelled counterpart, even uses electric traction to boost the performance of their cars.

For everyday driving, this means that ultra-low emission vehicles offer great responsiveness; they can slide into gaps in traffic and move off quickly at junctions. Many drivers of traditionally fuelled vehicles experience frustration with cars that are slower to respond than they are – not so with electric,  making them very quick off the mark. ULEVs are also great for city driving – instant power and no gear change makes nipping from place to place a smoother and more relaxing ride.

Beyond the mainstream, the high performance of ultra-low emission vehicles means they’re also ideal for motorsports. The cars that take part in the Formula E electric single-seater racing series, for example, have the power to accelerate from 0 to 100mph in just three seconds.

Formula E is coming to London’s Battersea Park on 27 and 28 June 2015. For your chance to experience modern racing, visit their website: http://www.fiaformulae.com/.

Go Ultra Low is featured in the Formula E programme – check us out here: http://viewer.zmags.com/publication/34f030e7#/34f030e7/8.

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Historic EV milestone

26th June 2015

Fantastic news from the Renault-Nissan Alliance this week, as it announced that its 250,000th electric vehicle has been sold – a white Renault ZOE sold to Yves Nivelle, a French engineer.

The Alliance is the world’s leader in zero-emission motoring, and sells half of all electric cars globally. This milestone has been reached four and a half years after the launch of the Nissan LEAF. It is now the best-selling electric car globally, and last year 1 in 4 of all electric vehicles sold in Europe was the Nissan LEAF, which is built in Sunderland.

Demand continues to grow for electric cars and Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance credits government incentives and the expanding charging infrastructure with helping to stimulate this growth. For January to May this year, sales of Alliance vehicles are up nearly 15 per cent versus the same period last year.

This growth is reflected in the UK market, where registrations of ultra low emission vehicles were up 305% over the same period. Sales of EVs have reached all-time high as increasing numbers of UK motorists recognise the potential for fuel costs as low as 2p a mile and reduced running costs.

This is great news and a clear sign that the electric car market is continuing to go from strength to strength. You can read the full story here.

To book a test drive and try an electric car out for yourself, go to https://www.goultralow.com/car-selector/.

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New video – “Do they drive well? You bet they do!”

25th June 2015

The latest video in our animated series giving drivers the ultra lowdown on electric vehicles tackles the misconception that they sacrifice performance for being eco-friendly.

This is not the case, electric cars actually have snappy acceleration, constant power and very efficient braking.

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Former Stig, Ben Collins: ‘These cars are a lot of fun to drive’

23rd June 2015

Stunt driver, and former Stig, Ben Collins, put seven lucky Daily Telegraph competition winners and seven of the latest models of electric cars through their paces at Britain’s toughest test track.

Take a look at the video below and check out all our other videos on the Go Ultra Low YouTube channel – https://www.youtube.com/user/GoUltraLow

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New video – They’re cars for today

22nd June 2015

We’ve released a new video in our animated series answering the most common questions about ultra low emission vehicles.

This one addresses the misconception that electric cars are something for the future.

To see more Go Ultra Low videos subscribe to our YouTube channel: https://www.youtube.com/user/GoUltraLow


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New video series gives car buyers the ultra lowdown

17th June 2015

This week we launched a new video series designed to answer any questions you may have about ultra low emission vehicles.

The first video looks at the cost of driving an electric car and shows that the more you drive, the more you save.

Take a look at more of our videos by subscribing to the Go Ultra Low YouTube channel: https://www.youtube.com/user/GoUltraLow

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Official: get an electric car if you want to keep up with the Joneses

17th June 2015

For over 100 years, the phrase ‘Keeping up with the Joneses’ has documented the kind of consumer lifestyle that the middle classes aspire to have. Go Ultra Low conducted research among people living in the UK with this surname – to see what it means to keep up with the REAL Joneses in 2015.

We found that the Joneses have a particular lifestyle when compared to the wider population. They’re twice as likely to drink prosecco in a bar or pub, plus they’re more likely to listen to rock music, wear cashmere clothes, practise yoga and play team sports.

But it’s their interest in electric cars that shows an even bigger difference. In fact, the Joneses are 15% more likely to consider buying one.

So you heard it here first: if you want to keep up with the Joneses, get yourself an ultra low emission vehicle! What are you waiting for? Check out all the Go Ultra Low cars here: https://www.goultralow.com/what-are-go-ultra-low-cars/

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Go Ultra Low advertising campaign launches

10th June 2015

Today sees the launch of the brand new Go Ultra Low advertising campaign. Keep an eye out for these ads and tweet us @GoUltraLow if you see them!

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Surge in plug-ins for UK car market

5th June 2015

Demand for ultra low cars is ultra-high. Between January and May, sales of ultra-low emission cars neared 12,000 in the UK, with sales in the same period last year being only 2,800 – that’s a four-fold increase in the space of a year. The driving force behind this pronounced surge in sales has been the increasing popularity of plug-in hybrid cars, and it shows no signs of slowing down.

The reason for this upwards trend? According to the SMMT, motorists are increasingly aware of the varied and significant benefits that come with driving an ultra low emission car – from environmental impact to fuel efficiency – and they are starting to act on these.

Join the thousands of savvy motorists switching to ultra low and find your next car here: https://www.goultralow.com/car-selector/

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