The electric car revolution has been underway for a while, but the growth in the electric car market in 2015 has still been unprecedented. More than 25,000 motorists made the switch to electric in 2015, and that was just between January and November . This is a 103% increase in the number of ultra low emission car purchases in comparison to the same period in 2014.
This year we have also seen some great new models released by the manufacturers involved in the Go Ultra Low campaign, such as the new Nissan LEAF, which became available to UK drivers at the end of 2015. The new 30kWh battery means the LEAF now has the potential to deliver an impressive 150 mile range. The new Mitsubishi Outlander PHEV has also proved to be very popular with UK drivers. Another exciting development has been the introduction of the Toyota Mirai to the UK market. This hydrogen-fuelled car represents another significant step in zero-emission motoring. This car will also qualify for the Plug-In Car Grant (which will now be available until March 2018 as announced last week).
It’s also been a great year for the Go Ultra Low campaign. As well as announcing the exciting market news throughout the year, we found out what ‘keeping up with the Joneses’ meant in 2015 and saw that the lifestyle the middle classes aspire to have includes owning an electric car. You can read all about it here. We also discovered that 80% of the next generation of drivers think their first car will be electric, and also held the first #FollowTheSuitcase competition in London in which we challenged you to follow our journey to win £750 – the amount you could save per year in fuel by switching to an electric car.
We’ve also attended numerous events this year, talking with fleet professionals at the forefront of introducing electric vehicles to their fleets, and held the first Go Ultra Low Fleet Summit back in October.
We’re looking forward to an even bigger and better year next year. Will 2016 be the year you switch to electric? See the full range of cars available and book a test drive now at https://www.goultralow.com/car-selector/
Yesterday the Government announced a long-term extension to the Plug-in Car Grant which will continue until at least the end of March 2018.
The new grant reflects the growing popularity of electric vehicles with consumers and as business fleets. Sales have doubled over the past year, and there are now 29 ULEVs on the market, produced by a range of manufacturers. The government has committed to make nearly all cars and vans in the UK zero emission by 2050, and aim to encourage and support the development, manufacture and uptake of electric vehicles.
Poppy Welch, head of our Go Ultra Low campaign team, believes that the Plug-in Car Grant is “an excellent purchase incentive for motorists embracing this new, green technology. When you consider the ‘in-life’ costs savings associated with plug-in car ownership – such as lower tax, fuel and maintenance – the electric vehicle proposition is extremely attractive”.
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