Go Ultra Low Cities winners announced

25th January 2016

We’re excited to announce that from today, four UK cities will become international pioneers of green vehicle technology, after winning a share of £40 million to boost the number of plug-in cars on their roads.

The winning Go Ultra Low Cities – Nottingham, Bristol, Milton Keynes and London – will receive funding that encourages thousands of people to consider switching to an electric car. In turn, this will support the UK’s thriving green vehicle sector, improve air quality in urban hotspots and help the government meets its emission-cutting targets.

So what are the cities proposing? Here are some examples of how the electric motoring revolution will be rolled out:

  • London has been awarded £13 million to create ‘Neighbourhoods of the Future’, prioritising ultra low emission vehicles (ULEVs) in several boroughs across the capital. Proposals include over a dozen streets in Hackney going electric, with charging infrastructures such as car-charging street lighting; while Harrow will develop a Low Emission Zone, offering parking and traffic priority to owners of plug-in vehicles.
  • Milton Keynes will receive £9 million to open a city centre Electric Vehicle Experience Centre – a ‘one-stop-shop’ providing consumer advice and short-term vehicles loans. The city also proposes to open up all of its 20,000 parking bays for free to electric vehicles, and will co-brand bus lanes as ‘Low Emission Lanes’, giving plug-in vehicles the same priority at traffic lights as local buses.
  • Bristol will get £7 million to offer free residential parking for ULEVs, over 80 rapid and fast chargers across the city, and a scheme encouraging people to lease a plug-in car for up to four weeks – helping them to better understand the range of benefits that electric vehicles bring.
  • Nottinghamshire and Derby will use £6 million of funding to install 230 charge points and will offer ULEV owners discount parking, as well as access to over 13 miles of bus lanes along key routes across the cities. The investment will also pay for a new business support programme, letting local companies ‘try before they buy’.

In addition, the government has also set aside £5 million of the total £40 million fund for specific initiatives in Dundee, Oxford, York and the North East region, to help ensure more people than ever before are going ultra low. Congratulations to everyone involved!

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Electric cars on the road to phenomenal growth

15th January 2016

The past twelve months have been exciting for many reasons, from new EV model releases to exciting events such as our #FollowTheSuitcase competition; but for us, the highlight has to be seeing a record number of plug-in vehicles on the road.


Last year over 28,000 electric cars were registered across the country. That’s more than the combined totals of electric cars sold every year since 2010, and marks a phenomenal 94% annual rise compared to the previous year.


Plug-in power is fast becoming a mainstream option for drivers alongside petrol and diesel, and EV popularity shows no sign of slowing.


We saw every region in the UK record improve year-on-year registrations for plug-in cars. Ultra low emission vehicles (ULEVs) proved to be the most popular in the South East of England, closely followed by the South West and the West Midlands.


The Mitsubishi Outlander PHEV remains the most popular model, with a 118% increase on the previous year’s registration figures. The Nissan LEAF ranks second with a 29% hike in uptake, while the BMW i3 came third with registrations up 59% year-on-year.


We can’t wait to see what 2016 has in store. With over 30 pure electric or plug-in hybrid cars now available in the UK, and many more, ranging from high-performance sports cars to capable family run-arounds, soon to come to market, there really is a ULEV for everyone.



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Kia Motors joins Go Ultra Low campaign

8th January 2016

We’re very pleased to announce a new member of the Go Ultra Low family. Kia Motors has become the latest manufacturer to join the campaign, offering its Kia Soul EV to UK buyers.

Not only does the addition of Kia boost the varied selection of ultra low emission vehicles on the market, it also highlights the continuing popularity of plug-in cars and vans.

Transport Minister Andrew Jones has welcomed Kia to the Go Ultra Low campaign, saying:

“It is another example of leading car and van manufacturers sharing our ambitions for this exciting and increasingly popular technology. British drivers have a wider choice of cleaner, greener cars than ever before, and we have increased our support for plug-in vehicles to £600 million over the course of this parliament to cut emissions, create jobs and support our cutting-edge industries.”

In addition to the Soul EV, Kia will be introducing a range of new products and technologies to add to the growing selection of plug-in cars already available.

We’re thrilled with the news and the addition of Kia and the Soul EV among the Go Ultra Low range is further proof that there’s an ultra-low emission vehicle for everyone.

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