Press Releases

On the road to normal: Two thirds of people expect “electric cars” to be referred to as “cars” by 2030

• Research shows the process of electric vehicles becoming increasingly affordable and seeing more of them on our roads as the main factors driving their normalisation
• New Go Ultra Low ambassador Ben Fogle, gives his thoughts on the normalisation of the technology and the future of the EV market
• Relaunched Go Ultra Low Campaign now includes energy companies as well as new vehicle manufacturer brands, providing a comprehensive overview of EV ownership

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May 3 2019, London – Go Ultra Low will return to the Hay Festival this year to host a panel on the future of electric vehicles. Following a successful inaugural event at 2018’s festival, Broadcaster and author Kate Humble will chair this year’s panel, bringing together influential speakers from the Government and the automotive and energy sectors to discuss their perspectives on the transition to electric vehicles, against a backdrop of ambitious government targets.

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• Electric vehicle market grew 19% in 2018 with almost 60,000 new plug-in electric cars registered in the UK
• One new electric car registered every nine minutes in the UK last year
• End-of-year figures show the seventh consecutive year of growth for the plug-in car market
• Total number of pure electric and plug-in hybrid cars registered to date in the UK now stands at almost 200,000

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• 15.31 million Brits say 2018 is the year they will try to have a more sustainable Christmas
• We’ll be racking up 5.6 billion miles² driving up and down the country over the festive period³
• Gen Z are the most concerned about their environmental impact, while those of us over-55 are the least worried
• Almost one in five UK drivers would like to switch to an electric car in 2019

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• New research reveals UK motorists underestimate benefits of electric driving, with 89% not knowing that electric cars accelerate quicker than petrol or diesel counterparts, and a quarter thinking they are more expensive to maintain
• 42% of Brits aren’t sure if you can put a pure electric car through a car wash, even though, just like a petrol or diesel car, this isn’t a problem
• British public lack understanding when it comes to pure electric cars, with half of Brits saying they wouldn’t be able to describe what one is to someone else
• Joint industry and government campaign, Go Ultra Low, is working to dispel myths and give Brits the facts about the benefits of choosing a pure electric car

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Go Ultra Low will be hosting its first-ever panel on the future of electric vehicles at this year’s Hay Festival. The panel, chaired by broadcaster, author and electric car expert Robert Llewellyn, brings together influential speakers from the Government, and the automotive and energy sectors, to share insights on how they are working together to accelerate the transition to electric mobility.

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• More than 400,000 SMEs could make annual fleet whole-life cost savings of up to £1,440 per vehicle by swapping into electric models
• Whole-life costs hold the key to savings – but only 35% of SMEs use this data to assess vehicle suitability
• Two thirds of SMEs say they would consider electric vehicles with lower running costs than petrol and diesel equivalents

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• Best-ever year for 100% electric and plug-in hybrid vehicle registrations, up 27% year on year with sixth consecutive annual rise
• Landmark year as total number of plug-in cars on UK roads passes 130,000, with numbers set to grow further in 2018 fuelled by expanding model choice
• 2018 EV registrations could reach 60,000

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