That’s shocking! Brits underestimate benefits of switching to a pure electric car, and 42% don’t think you can put one through a car wash

  • New research reveals UK motorists underestimate benefits of electric driving, with 89% not knowing that electric cars accelerate quicker than petrol or diesel counterparts, and a quarter thinking they are more expensive to maintain
  • 42% of Brits aren’t sure if you can put a pure electric car through a car wash, even though, just like a petrol or diesel car, this isn’t a problem
  • British public lack understanding when it comes to pure electric cars, with half of Brits saying they wouldn’t be able to describe what one is to someone else
  • Joint industry and government campaign, Go Ultra Low, is working to dispel myths and give Brits the facts about the benefits of choosing a pure electric car

2 July 2018, London – New research published today by Go Ultra Low1 has revealed that there is a huge amount of misunderstanding within the British public when it comes to pure electric cars, with many unaware of the benefits around performance, charging and cost.

One of the biggest areas of confusion is whether you can put an electric car through a car wash. While this is no issue – just as with a petrol or diesel car – 42% of Brits admit they aren’t sure if this is an option for pure electric car owners.

As well as this, half of Brits (52%) think they wouldn’t be able to describe what a pure electric car (a car powered solely by a battery) is to someone else. Underestimating the performance is also commonplace. Nearly half (47%) think a petrol or diesel car accelerates quicker than a pure electric, even though, in many cases, the opposite is true.

Cost is a big area where people are also undervaluing their potential: 1 in 4 (25%) of Brits think that, over the lifetime of the car, maintenance costs are higher for pure electric cars than they are for petrol or diesel, when in fact a pure electric can cost around 70% less2. Brits also believe it’s significantly more expensive to charge one than it actually is. On average, people think it costs £21.54 to fully charge a pure electric car, even though charging at home could cost as little as £3.643

Most underestimate the number of models available for purchase – the average Brit thinks there are just nine models currently available in the UK, nearly half the correct figure (17) – and 42% of Brits think there are fewer than 15,000 pure electric cars on UK roads when there are already nearly 40,000.

Many Brits don’t realise how many charge points there are throughout the UK. On average they think there are only 6,000 charge point connectors, when actually there are more than twice that amount, at around 17,0004.

There’s also confusion about the different methods for charging a pure electric car – over a quarter don’t realise you can charge an electric car through a charge point installed at home (29%).

Poppy Welch, Head of Go Ultra Low, said: “The research shows that there is much confusion and misunderstanding with the British public when it comes to pure electric cars. Over half of those surveyed don’t feel confident describing a pure electric car to another person and many aren’t aware of the many benefits electric cars can bring.

Pure electric car drivers benefit from lower running costs, convenient charging and high-performance driving, all while producing no tailpipe emissions and helping to improve local air quality. Dispelling these misconceptions and highlighting these perks is therefore vital if we are to see more motorists make the switch to electric motoring.”

Top 5 myths about electric vehicles busted:

  1. Myth: Pure electric cars are slow.

Fact: Electric cars are quicker off the mark!

 While 47% of people think that petrol or diesel cars accelerate faster than pure electric, actually the opposite is true. Because an electric motor can generate power quicker than an internal combustion engine, most pure electric cars accelerate quicker than a petrol or diesel equivalent. The 2018 Nissan Leaf accelerates from 0-60mph in just 7.4 seconds!5

  1. Myth: They’re too expensive.

Fact: Actually, an electric car could save you money.

 Pure electric cars may have higher upfront purchase costs, however you could actually save around £650 a year in tax and fuel if you choose pure electric over petrol or diesel6. And, with maintenance costs also around 70% less over a car’s lifetime, when it comes to your wallet, going electric is a no brainer. The government also provides a grant of up to £4,500 off the purchase of eligible pure electric cars.

  1. Myth: There aren’t enough public charge points.

Fact: Not true! There are plenty of places to charge your electric car.

The average Brit thinks there are only 6,000 charge point connectors in the UK, when in fact there are more than double this, at 16,738! As well as this, there are rapid chargers at more than 96% of Motorway Service Areas, and the UK has one the largest rapid charge networks in Europe.

  1. Myth: There are only a few of models to choose from.

Fact: Not anymore! There’s now an electric car for everyone.

When it comes to buying pure electric cars, people don’t realise how much choice there is. Go Ultra Low’s research reveals that the average person thinks there are 9 models to choose from, but in fact there are now 17 pure electric car models available for purchase in the UK.

 Myth: Pure electric cars are a technology for the future!

Fact: Here in the UK, the switch to electric has already begun

 Though the average person in the UK thinks that pure electric cars are still a novelty on our roads, many motorists are already driving zero emission electric cars. There are nearly 40,000 already on the roads today and this figure is on the rise – around 6,000 have already been registered in the first 5 months of this year.

Go Ultra Low is a collaborative campaign and is the first of its kind, bringing together a consortium of vehicle manufacturers, government and the Society of Motor Manufacturers and Traders (SMMT). Find out more about plug-in and hydrogen-powered cars and vans at


The survey asked respondents to answer questions regarding their knowledge of pure electric cars, which are powered purely by a battery and electric motor, not featuring an internal combustion engine. It did not ask questions regarding plug-in hybrid cars, which are powered by both a battery and electric motor and an internal combustion engine.

1 – Research by OnePoll on behalf of Go Ultra Low in June 2018 with 2,000 people aged 18 and over
2 -Kee Resources, 2017
3 – Based on fully charging a 30kW Nissan LEAF with average overnight electricity rate of 13p per kWh, Source: pod Point
4 – Source: Zap-Map accessed 29/06/2018
5 – Source: Inside EVs
6 – Saving calculated using the Go Ultra Low cost calculator, using a Volkswagen e-Golf vs comparable petrol and diesel-fuelled variants, with an average mileage of 700 miles per month. A hybrid would save around £300 per year in tax and fuel.

About Go Ultra Low

The Go Ultra Low campaign aims to increase purchase consideration of electric vehicles by helping motorists understand the benefits, cost savings and capabilities of the wide range of plug-in and hydrogen-powered vehicles on the market. The campaign works to educate public and fleet audiences about these vehicles, addressing myths and highlighting benefits, including how they offer competitive practicality for private and business users. provides a one-stop shop for information about owning and running electric vehicles, the makes and models available, and the locations of the thousands of publicly-accessible chargepoints.

Twitter:             @GoUltraLow


PR Contacts

For more information on Go Ultra Low, images or comment:

Ben Wicks, Senior Campaign Manager

T: 020 7344 9200

M: 07557 433 494


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